Automotive Faqs

Audi’s new A1 will be unique to the industry and will not share the aluminum construction of the A2, which did not hit it off with consumers. They have decided to go with the steel PQ24 platform. The design will stay true to the way Audi likes to make their vehicles look.

It will feature a number of technologies, specifically the MMI setup, that’s found in the quad-ring’s luxury offerings. Don’t expect Quattro in the beginning, nor will a three-door body be offered at first, but Dick confirmed that there would be a concept debuting in Tokyo next month that hints at the A1’s styling.

Audi is also developing a new alloy structure for the A8 that will underpin the next generation of Bentleys, and will likely reduce the overall weight of both models by over 300 pounds. Also, the reworked A3 is coming next year, along with a convertible version, while the Q5 will arrive in 2008 complete with either a hybrid drivetrain or a diesel engine, both slated for sales in the U.S.

The Audi A1 will make its debut at the Tokyo Motor Show in October as a hybrid model. Earlier reports suggested that Audi would release the A1 at the Frankfurt Motor Show in September. The A1 prices are expected to start at below 20,000 euros ($27,000) and annual sales targets are set at 80,000 - 100,000 units. Michael Dick, responsible for Technical Development at Audi, insisted that the A1 will be “manlier and sportier” than BMW’s MINI, adding that “When a father sits gladly in his daughter’s car, then we’ve got it spot on.”

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